Free Advertising Programme
GalwayTransport.info (Galway's public transport information site) has two advertising "slots" which are provided, free of charge, to small businesses and/or non-profit organisations.
Who is it suitable for?
This programme is suitable for organisations that want to communicate to one of these target audiences:
- Local people, and tourists who are currently in Galway, who want information about public transport services, or quality-assured information about the location of local/community facilities.
- People in Ireland (Galway and elsewhere) who are trying to find a specific community facility or a location within an industrial estate. Some of these people are not interested in public transport.
- Potential tourist and/or immigrants, currently based overseas, who are researching the public transport and other services available in Galway: these are approx 10% of visitors to the site, and they tend to look at a lot of pages on the site (and so see the sidebar advertising many times).
Public transport operators and large companies will not usually be accepted for participation in this programme - exceptions may be made on a case-by-case basis for companies providing new services or charitable activities. For commercial advertising, see our Information for Public Transport Providers page.
What do advertisers have to do?
To take part in this programme, potential advertisers firstly need to contact the editor, to discuss potential timing and advertisement content.
Once agreement is reached, they must:
- Provide an image file which contains the advertisement to be shown.
- Provide the name (URL) of a website to be loaded when someone clicks on the image (ideally) - or at least a larger image file that can hosted by GalwayTransport.info and which gives interest readers more detail.
- Mention GalwayTransport.info at least once during the time that their advertisement is running. This could be in publicity materials, on a website, in a newsletter or verbally at an event.
This "mention" will not be audited - it is simply a goodwill gesture, in the spirit of this overall programme.
Advertisements typically run for one month, but this can be varied to suit particular circumstances.
The advertising image file:
The image file that is supplied must comply with the terms and conditions in all way.
It should be a standard, non-animated graphic format (.bmp, .gif, .png or .jpg - or other format as agreed).
When the image is displayed, it will be shrunk to approx 200 px wide. The preferred width:height ratio is 5:2, therefore an image that is 200px X 80px will be shown as-is, while larger ones will be shrunk accordngly
When the image is displayed, it will be shrunk to approx 200 px wide. The preferred width:height ratio is 5:2, therefore an image that is 200px X 80px will be shown as-is, while larger ones will be shrunk accordngly
Before being put onto the GalwayTransport.info site, all image files will be tested in a load environment that is very similar to the main site. The load environment will be available on the internet (so advertisers can see what their image will look like), but will not be indexed by Google.
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Why this programme?
GalwayTransport.info was founded on the basis of "giving forward": providing something that is useful, even though there is no immediate expectation of a reward that is commensurate with the effort put in to it. The paid advertising that the site has is expected to to pay for the web-hosting and publicity materials: it's not expected to be a viable businesses. The free-advertising programme is an extension of this.
Also, the site is currently made up mainly of text and maps, with some tables. There are few existing graphics. Receiving agreement to show an organisation's graphics provides some visual variety on the site.
Terms and Conditions:
Acceptance of any potential advertiser into the programme is solely at the discretion of GalwayTransport.info and its editor(s). We will not enter into any correspondence about why particular potential advertisers were or were not accepted.
No liability is accepted for any consequences of participating in the programme, or not participating in it. This includes, but is not limited to, business consequences (too many referrals, not enough, the wrong type) and website/technical consequences (unwanted visitors to your website, spam emails, lack of exposure due to website unavailability etc).
Either party may terminate the agreement to advertise any time during the advertising period, or the time leading up to it. No explanation about reasons for the termination is required, although one will be given where possible.
If the agreement is terminated by GalwayTransport.info, the advertiser will be told by email at the time when the advertisement is removed.
If the advertiser wishes to terminate the agreement, s/he should contact the editor by email, with the expectation that the advertisement will be removed from the site within 24 hours. (NB it may not be removed from some cached materials in search engines for some time after that.
Both the advertising materials supplied, and the underlying product, service, cause or organisation must comply with the terms and conditions of GalwayTransport.info's web-host and other advertising partners. Full versions of these can be found here (hosting service) and here (AdSense). In summary:
- No adult material
- No offensive / hateful material (violent or advocating racial intolerance)
- Only use content (text and images) that you own the copyright to, or have permission to use.
- Nothing that might confuse readers into thinking they are looking at AdSense advertisements.
Also, the advertising image supplied must not unduly encourage readers to click it.
Information supplied to GalwayTransport.info will be managed in accordance with the site's Privacy Policy. In general, we require a contact name, phone number and email address before considering a potential advertiser. We will research potential advertisers to validate their, either on the internet or by other means.
GalwayTransport.info reserves the right to vary these terms and conditions at any time. Advertisers are responsible for remaining up to date with the current conditions, which will always be displayed on this page.
